Ona Health

06Integrative & cash-pay

Run a cash-pay practice without the billing drag.

Insurance still won't reimburse the extended visits and coaching that define integrative medicine — so most practices run cash-pay or HSA/FSA. Ona's billing flexes to fit, instead of fighting it.

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For integrative medicine

Chapter 06

Integrative Medicine

The defining constraint of integrative medicine hasn't moved: insurance won't pay for the things that make it work — long visits, in-depth coaching, personalised lifestyle planning. So most practices run on cash-pay, HSA and FSA. The software problem isn't documentation complexity; it's payment flexibility, because a billing flow built for insurance claims gets in the way of a practice that doesn't file them.

Ona's billing is built to flex. Generate itemised invoices straight from the chart, take payment by card, bank transfer or a payment plan, and send receipts the moment a payment clears — receipts patients can submit for HSA/FSA reimbursement. The financial flow fits the cash-pay model instead of fighting it.

01 · Where Ona shows up first

The three things most clinics in this category keep returning to.

Every feature in Ona is available to every plan — but these are the ones this audience tends to lean on hardest.

01

Billing that fits a cash-pay model.

Itemised invoices straight from the chart, payment by card, bank transfer or payment plan, and receipts sent the moment a payment clears — itemised receipts patients can submit for HSA/FSA. No insurance-claim machinery in the way.

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02

Where patients pay, book and stay engaged.

Upcoming visits, documents, prescriptions and messages in one mobile-first login. Patients book, reschedule, complete intake and sign consents without calling — friction the cash-pay relationship can't afford.

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03

Long visits, wherever the patient is.

Encrypted browser-based video with a waiting room and one-click join. The extended, coaching-style visit that defines the practice runs from the chart — no third-party room, no pasted links.

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02 · A cash-pay practice

From first inquiry to a paid, documented visit.

  1. Inquiries land in one place.

    Leads from your site, the AI receptionist and referrals drop into a stage-based pipeline with owner, source and last-touch data — so the cash-pay funnel isn't a spreadsheet.

  2. Booking and payment in one flow.

    Self-service booking against real-time availability, with payment by card, bank transfer or plan — and an itemised receipt the patient can submit for HSA/FSA.

  3. The long visit runs in the chart.

    In-person or over telehealth, the ambient scribe drafts the extended visit against your template, so the depth of the work doesn't cost you the documentation.

  4. The receipt clears on the spot.

    Payments post against the patient record the moment they clear; receipts go out automatically. Balances, refunds and statements are one click away.

03 · Also relevant

Everything else in Ona, still on your side.

Behind the three above, the rest of the platform keeps doing its quiet work.

Tap any of the above to read its full page — or see the complete catalogue.

FAQ

Integrative Medicine — common questions.

Does Ona work for a cash-pay or HSA/FSA practice?
Yes — billing is built to flex. Itemised invoices from the chart, payment by card, bank transfer or payment plan, and receipts the moment a payment clears that patients can submit for HSA/FSA reimbursement. No insurance-claim machinery required.
Can I offer payment plans for higher-priced programmes?
Yes. Billing supports card, bank transfer and payment plans out of the box, with itemised invoices and receipts sent automatically and every transaction posting against the patient record.
How do extended, coaching-style visits work?
Telehealth runs encrypted in the browser with a waiting room and one-click join, and the ambient scribe drafts the long visit against your own template — so depth of care doesn't translate into hours of documentation.
Can patients handle everything themselves?
The mobile-first portal lets patients book, reschedule, complete intake, sign consents and pay without calling the office — keeping the cash-pay relationship low-friction.
Ready when you are

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