Women's health is the fastest-moving segment in the market right now. Menopause and hormone care has gone telehealth-native, practices operate across state lines, and patients arrive with hormone tracking, symptom logs and wearable data the legacy EHR was never designed to absorb. The pain isn't documentation complexity — it's keeping a fast-evolving, telehealth-first model from outrunning the software underneath it.
Ona is co-designed with practitioners in this space — including Lara Briden, ND, a recommending advisor on the landing page. That shows up in the details: telehealth that opens on a clean screen, a conversational intake that handles sensitive history gracefully, charting that keeps the long arc legible, and a mobile-first portal where patient-reported data actually lands.